Saturday, 11 September 2010

10) Theories 2 - Vernallis' Theory

Carol Vernallis - The Kindest Cut functions and meanings in music video editing.

Pop video editing

These types of videos consist of continuity editing governing small sections but also uses disequilibrium. The rules become inappropriate when continuity is deliberately broken. However certain shots pair up in a complementary way.

Hollywood Editing

Continuity editing is normally predominant, whilst continuity rule regarding 180 degree, screen direction, match on action, shot reverse shot and over the shoulder have to be used and kept too.

1 comment:

  1. MCU

    Include images to show you understand the theory. I'm not sure you ahave written enough here to show you understand. What elements of Vernallis' theory would you include in your video?

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