3) Analysis of Pop Video 2

Cheryl Cole - Parachute

I found the performance in this video was interesting and

worked well with the music. Her costumes were very defined and figure hugging which looked effective when she danced.

Sound
The prodominent sound of this music video is cheryle coles voice. In the background you can hear piano beats, drums and echo voice said after the chorus near the end and digital sound which gives a edgy twist to the end of the music video. The lyrics too are very pop styled and catchy.

Mise en Scene

At the beginning of the video we see the artist walking down stairs wearing a black halter neck dress which seems very spanish. There is also a red tinted background as she's walking down creating a dark atmosphere. We next see a dancer standing in the middle of the dance floor wearing a suit styled outfit.

There is also another shot of the artist walking towards a large t

wo doored window. The artist changes outfits several times varying from military styled clothing to a white tight fitted dress with a pearl necklace. In a different location we see the artist singing but theres a painting almost of the dancer we saw at the beginning of the video hanging up above her almost as if the artist is singing about him.

We also get introduced to more dancers which dance with black sheets. The other props we see in the video include a metal semi circle chair, lace gloves, a watch, a canopy styled bed, crystal chandeliers and LED strip lights used on the dancers arms for visual effects.

Towards the end of the video, we see the silhouette of the artist in a dark space, along with a circular spotlight behind her and waving sheets on the ground to resemble a parachute.

Editing

The beginning of the film is like an ol

d film were the roll is trying to adjust to the screen, also a lot of tints have been used over the clips especially reds and dark blues to create a vintage feel.

Also towards the end of the video there is a dissolve which looks as is the clip is burning out which adds to the dated look of the video.

Cinematography

There are lots of quick cuts whilst the artist is dancing, as well as an eye line match. We also see a hand held camera when the artist is walking down the stairs. Two shots are predominant in the first half of the video as well as long shots. We also see a lot of mid shots, low and high angled shots, dutch angle and pans. Extreme close ups help create the emotion the artist is trying to put forward. Close up of body parts like for instance the legs and hands are shown to amplify the beauty of the artist.