1) Brief

A promotion package for the release of an album, to include a music promo video, together with:

• A magazine advertisement
• A Digi pack

I will be working with Arun Sharma and George Tribe. The genre we have chosen is Hip Hop and the music we will be working with is Drake - Successful.

Research: Hifana - Bonzai Cooking

Low Budget Ideas

Cinematography consists of close up of the men, two shots, more close ups of the food, two shot in the microwave, low angle shots when waiting for the microwave.

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Editing is very broad in this video with lots of quick cuts - not continuity, popping cuts also don't flow. We also see a very speedy clip of the chef cutting the vegetables until it flies off. In one shot we see, on que. with the microwave, that it all turns cartoony like a comic book. Added effects would be the sparkling food.

Mise en scene; chef costumes, vegetables, kitchen, turntable, cutlery and microwave

Performance; comical chefs, dancing with knifes, see electrical waves, cheering like a football match at end. Fighting between chefs throughout and hugging at the end.

This video is really entertaining to watch not only because of its editing but also by the exaggerated expressions the two chefs put forward my favourite part of the video is when they cut the vegetables really quickly, editing is at its best here.

Research: Cybelle and Devanda Bernheart

Low budget ideas for a music video.

Cinematography consisted of;

• Low angles on horses
• Two shot whilst riding the horse
• Extreme close ups
• Eyeline match of facial expressions
• Panning around on the roof allowing the audience to feel more involved as if they are there.

Editing;

• Cuts of emotions
• Some long shots
• Whilst walking into the antique shop it cuts to a cafe almost like a graphic match

Mise en scene;

• Fruit stand
• Victorian costumes
• Antique shop
• Cafe
• Tourist with camera
• Roof top - buildings

Performance consisted of the artist walking, dancing, hugging and spinning around. The genre of this video is pop . The setting is very earthy and has a lot of natural scenes. High key lighting is also present.