How did you use media technologies in the construction and research, planning and evaluation stages?

Software Used for Main Media Product (Music Video): Final Cut Pro
Software Used for Ancillary Text: Adobe Photoshop
Other Technologies: Digital Camera & Recording Camera

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The construction of the groups Music Video involved a lot of filming, re-filming and location. We used the camera in many different ways:
• Hand held• On the tri-pod
• Tracking our artists
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1) Applying influences

We was influenced by other Hip Hop artists such as Chris Brown and lil Wayne's performance in their music videos. So to adapt this to our own our performers took on the role of an Hip hop artist by using a lot of hand gestures and acting out the lyrics which is typical of a Hip Hop music video.
Hip Hop artists also show wealth by symbolic imagery like cars, sky scraper buildings to show achievement and ‘bling’ jewelry which makes the audience want to be like them in order to reach theses things.

This photograph was taken by an ordinary digital camera and uploaded onto Photoshop. On Photoshop I managed to place a black and white tint over the image to create the idea of the desired location to be very dreamlike and hard to reach.