What have you learned from your audience feedback? *

After going back to our peer evaluations and carrying out the alterations, we then had our teacher assess our work so far. The main issue was the font of our album cover, and whether or not it linked in with the conventions of a Hip Hop video. We decided to change the font and chose one much more bolder and sophisticated.

The font below was the original one we had chosen with a golden glow to stand out, but felt it wasn't serious enough.

The font below is much more bolder and we decided to use this. We gave the glow a subtle grey hue to enhance the lettering yet keep it serious. Bright colours are not normally found within the conventions of Hip Hop music videos, unless its in clothing.